We all have either seen or heard about this perfect,
heroic plane landing by Captain Tadeusz "Tadziu" Wrona in Warsaw.
It was
masterfully planned, calmly and professionally
carried out, despite the
extreme conditions that
took place during the Polish LOT
Flight 12 from New York to Warsaw.
There are many lessons to be taken from this emergency situation, especially for business, where everyday feels like doing
twists and turns in the air & emergency landings.
Delays with shipments, unpaid
invoices, angry customers are just some of the turbulences ahead of every
entrepreneur.
How to
persevere through those difficulties and
get to see the clear skies? You have to be
bold.
Shaun Smith & Andy Milligan explore this concept in their latest book:
"Bold: How to be Brave in Business and Win."
The authors
showcase brands which have taken business
to another level either through an
eccentric product or service or just by their culture and actions on the market. These companies do not fear of failure or
being mocked by their competitors. They
jumped at the chance of doing something differently, individually, rather than following the
herd.
"Bold", as Shaun and Andy suggest, will become the new
shift of how companies present themselves and do business in the modern economy. Those who will not fear to
stand for something of their own will win, others will
perish.
Are you brave enough to be a bold manager, marketer, pr specialist or teacher?
I hope so, or your flights will not be safe
to board...
See a short clip from one of the authors of "Bold" speaking at the London Business Forum in 2010:
The 6 advised steps are:
- Practice makes perfect (you can bet Captain "Tadziu"wasn't flying the Boeing 767 for the 1st time)
- Don't think-act (I would no go as far as this but rather "don't overthink", just plan and implement)
- Put on your jogging shoes - Do what you believe in, no matter if others tell you, you're wrong.
- Be comfortable doing new things -experimenting with new solutions won't kill you, it can only progress you to new areas
5.
Do something by hook or by crook - Thomas Edison, who invented the lightbulb, did not get there by the first try.
6.
Honest conviction will determine your success - if you don't think it will work, no one will.
And there you have it,
be bold, have determination and fly safe!
I wish you all the good weather ahead and
perseverance through
tough circumstances!
SŁOWNICZEK
1. "Heroic" - bohaterski
2. "Masterfully" - mistrzowsko
3. "To carry out" - przeprowadzić (plan, projekt)
4. "Despite" - pomimo
5. "Extreme conditions" - ekstremalne warunki
6. "To take place" - mieć miejsce
7. "Twists and turns" - przeboje, przewroty, manewry; trudności
8. "Invoice" - faktura, rachunek
9. "Entrepreneur" - przedsiębiorca
10. "To persevere" - przetrwać
11. "Get to see something" - mieć możliwość, szansę coś zobaczyć
12. "Bold"- łysy, pogrubiony (tekst); odważny
13. "Showcase" - przedstawiać, prezentować
14. "Brand" - marka
15. "Take sthg to another level"- przenieść coś na inny (wyższy)poziom, podnieść jakość
16. "Eccentric" - ekcentryczny, nieszablonowy
17. "To be mocked"- być wyśmianym, być ofiarą drwin
18. "To jump at the chance" - wykorzystać okazję
19. "Follow the herd" - podążać za stadem
20. "Shift" - gwałtowna, duża zmiana
21. "To stand for something"- znaczyć coś, wierzyć w coś
22. "To perish" - zepsuć się (np. jedzenie), przepaść, odejść w zapomnienie
23. "To board" - wejść na pokład (np. samolotu)
24. "Methodology"- sposób, metodologia
25. "Advised" - polecany/e
26. "To overthing something"- przekombinować, myśleć nad czymś za dużo
27. "To implement"- wprowadzić w życie, zaimplementować
28. "Solution" - rozwiązanie
29. "By hook or by crook" - za wszelką cenę
30. "Conviction" - przeświadczenie
31. "Deteremine" - zdetereminować, mieć wpływ na
32 . "Perseverance" - wytrwałość, wytrzymałość
33. "Tough circumstances" - ciężkie, trudne okoliczności